Purpose This paper aims to provide a degree of clarity on the corporate communication management (CCM) concept, by building conceptual framework that uncovers its underlying antecedents and consequences. Although it is consolidated information together play an important role in strategic planning because high relevance managing positive relationships with multiple stakeholder have strong impact survival, extant literature suggests there been few empirical studies so far assessing contribution CCM organisational performance. Design/methodology/approach The conceptual, model developed as result extensive critical multidisciplinary review. Findings this study identify three CCM, namely, culture, technology innovation diffusion leadership. In addition, highlights potential relationship between financial performance mission achievement. An integrative detailed summary table are presented paper. Originality/value provides comprehensive insight into growing body business offers basis for thorough assessment By doing so, advances applicable knowledge meant lever. Moreover, managerial policy implications provided may help practitioners key guidelines design implementation appropriate programme.

Antecedents and consequences of corporate communication management (CCM)